The event kicks off the marketing of its next event, from November 9 to 11 in Madrid, with excellent prospects thanks to the collaboration of two major associations, ASFEL and AEFIMIL, and the growth of the sector.
Hygienalia 2021 also presents its new campaign image, more modern and dynamic and which reflects the inclusive vocation of the event around all sectors that are part of this industry.
Valencia, December 3, 2020.- Hygienalia 2021 gets underway. The main professional meeting of the cleaning sector that is held in our country has already scheduled its next celebration, from November 9 to 10 at the Palacio de Cristal of the Casa de Campo in Madrid and has started its marketing period with excellent prospects.
In fact, this will be a very special edition for Hygienalia since it has incorporated as a promoter of the fair and together with the management of the cleaning and hygiene products sector ASFEL its counterpart in the sector of manufacturers and importers of industrial and cleaning machinery, AEFIMIL.
In this sense, it is a very important step for Hygienalia since it strengthens the industrial machinery sector in its showcase to offer, in this way, the professional visitor a very wide and complete showcase with a 360-degree global vision around to all sectors of cleaning and professional hygiene.
New image for 2021
In line with this, Hygienalia has presented its new campaign image in which it reflects, precisely, the evolution of the contest. Designed by the Department of Marketing and Communication of Feria Valencia, the image is committed to enhancing this integrating spirit of Hygienalia 2021 through the union of shapes and colors and the use of the slogan ‘Working Together’ (working together).
The objective of the next edition of Hygienalia is to continue on the path of growth registered in the last editions. In this sense, the appointment has happened in the last four editions to duplicate practically all its parameters. In the last appointment, for example, Hygienalia welcomed the offer of 141 exhibitors, 22 of which foreign exhibitors, and received the visit of 6,264 professionals from the ‘Horeca’ channel, the food industry, ‘facility services’, the health sector, pharmaceutical industry, service stations or public facilities and equipment.
Hygienalia 2021 is organized by Feria Valencia and promoted by ASFEL, Association of Spanish Manufacturers of Cleaning and Hygiene Products, and AEFIMIL, Spanish Association of Manufacturers and Importers of Industrial Machinery and Cleaning.