FIMMA + Maderalia 2022 awakens interest of international markets

The fair has just confirmed that 100 leading Portuguese manufacturers will be attending and that buyers will also be visiting from France, Germany, Morocco, Argentina, Brazil, Ecuador, Colombia, Italy and Balkan states.

FIMMA + Maderalia will also be hosting a fresh round of B2B Meetings between exhibitors and foreign buyers from some 20 countries.

Further, 31% of the exhibitors at FIMMA + Maderalia will be from a total of 18 different countries.

Valencia, 22th March 2022.- FIMMA + Maderalia 2022 is putting the finishing touches to preparations for the upcoming edition of the fair, which takes places in barely two weeks’ time, from 29th March to 1st April at Feria Valencia. The event will be the first of the industry’s major trade fairs to take place in Europe this year, and has as a result prompted enormous interest in the international markets where, in spite of current circumstances, there seems to be a demand for a trade showcase such as FIMMA + Maderalia.

In line with this demand and on the supply side of the business, this edition of the fair features a bigger international component than before – <> – that will account for 31% of all exhibitors at the biennial show, 6% more than the number of foreign exhibitors that took part in the 2018 edition, the most recent to have taken place. The most notable contingent amongst the international presence will be that of Italian exhibitors, with 40 companies taking part, followed by substantial delegations from Portugal (14 exhibitors), France (13 exhibitors), Germany (11) and Turkey, with 8 direct exhibitors.

Also represented at the FIMMA + Maderalia showcase will be companies from Andorra, Austria, Belgium, Brazil, Croatia, the Czech Republic, Denmark, Ireland, Poland, San Marino, Switzerland, the United Kingdom and the United States. As of today’s date, a total of 122 foreign exhibitors are slated to take part in the keenly awaited event at Feria Valencia.

International trade missions a success

The international element of the demand side of the industry is also set to be outstanding at FIMMA + Maderalia 2022, thanks to the various international trade missions being organised by the fair, in conjunction with exhibitors. Most notable of all is that almost a hundred Portuguese buyers from the timber and furniture sector have confirmed that they will be attending – a direct result of the invitation issued by FIMMA + Maderalia in collaboration with Portuguese trade association APIMA.

Along with the substantial presence of Portuguese buyers, a significant number of buyers is expected to attend from the rest of the European Union. The fair is, in this regard, receiving confirmations from professionals in markets including France, Germany and Italy, in addition to confirmations of attendance from buyers in the Balkans (Serbia and Croatia) and a significant delegation expected from Morocco – following improvements in obtaining visas – and Latin American countries such as Argentina, Brazil, Ecuador and Colombia.

It should be remembered that being the first of the industry’s major European fairs to take place this year sets the tone for a market that, despite the challenging current situation, is committed to returning to normality as far as trade fairs are concerned.

B2B meetings with foreign buyers

To stimulate business with foreign buyers, FIMMA + Maderalia has also put a B2B meetings arrangement facility in place. The initiative has been developed hand in hand with trade associations ARVET (Spanish Association of Exporter Companies)and COFEARFE (Federation of Spanish Manufacturers of Ironmongery and  D.I.Y. Products) and support from the Generalitat Valenciana (the Valencia Regional Government), through IVACE Internacional.

These meetings will bring international trade visitors and exhibitors together for 20 minutes to explore new opportunities, uncover trends, promote business, international synergies and partnership agreements, create visibility for the companies involved and make them accessible to future customers.

To take part, both exhibitors and visitors need to register on the dedicated platform <>. The platform provides the facility to send and receive requests for meetings which, once they have been accepted, will generate a schedule that reflects each participant’s commercial interests. To date, buyers from the following countries have registered for the B2B meetings: Algeria, Andorra, Argentina, Brazil, Canada, Colombia, Croatia, Egypt, France, Italy, North Macedonia, Morocco, Portugal, Romania, Senegal, Serbia, Switzerland, Tunisia and the United States.


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