Feria Valencia ´s Convention & Exhibition Centre attended Imex 2014, the event of the MICE industry that takes place every may in Frankfurt, and that this year highlighted by the amount of buyers.
In this Edition, the Convention & Exhibition Centre had a double participation; with its presence at the booth of the Valencian Community, Turespaña and the booth at Valencia city , with Turisvalencia. Significantly increasing the previously closed appointments.
Social networking increased significantly, especially on Twitter (@eventos_fv) where the Convention & Exhibition Centre managed to increase the visibility at the show.
The wide range of complementary activities that took place before and during the fair, make the associations stimulate the full potential of the sector.Proof of this was the AIPC Sales Marketing Summit, or the ICCA Workshop .
Not forgetting all the networking activities that take place once the fair is closed and that, once more, have the hability to get buyers and sellers toguether in a much more relaxed athmosphere.
The Convention and Exhibition Centre´s team from doubled the number of appointments with potential MICE industry customers. A good sign for optimism.