Annual report

2020

Governing bodies 2020

Board of Trustees

FERIA VALENCIA BOARD

CHAIRMAN:

Excmo. Sr. D. Joan Ribó Canut
ALCALDE PRESIDENTE DEL EXCMO. AYUNTAMIENTO DE VALENCIA

VICECHAIRMAN 1º:

D. Natxo Costa Pina
SUBSECRETARIO DE LA CONSELLERIA DE ECONOMIA SOSTENIBLE, SECTORES PRODUCTIVOS, COMERCIO Y TRABAJO

VICECHAIRMAN 2º:

Sr. D. José Vicente Morata Estragues
PRESIDENTE DE LA CÁMARA OFICIAL DE COMERCIO,
INDUSTRIA Y NAVEGACIÓN DE VALENCIA

EX-OFFICIO MEMBERS

Ilma. Sra. Dª Maria Empar Martínez Bonafé     
DIRECTORA GENERAL DE INDUSTRIA Y ENERGIA
 
Ilma. Sra. Dª Rosana Segui Sanmateu
DIRECTORA GENERAL DE COMERCIO, ARTESANÍA Y CONSUMO
 
Ilmo. Sr. D. Antoni Francesc Gaspar Ramos
PRESIDENTE DE LA DIPUTACIÓN PROVINCIAL DE VALENCIA
 
Ilmo. Sr. D. Josep Pascual Martí García
PRESIDENTE DE LA DIPUTACIÓN PROVINCIAL DE CASTELLÓN
 
Ilmo. Sr. D. Carlos Mazón Guixot  
PRESIDENTE DE LA DIPUTACIÓN PROVINCIAL DE ALICANTE
 
Sr. D. José Ramón Nadal Sendra
PRESIDENTE DE LA COMISIÓN DE INDUSTRIA
DE LAS CORTES VALENCIANAS
 
Sra. Dª  Cristina Martínez Vayá
DIRECTORA TERRITORIAL DE COMERCIO DE VALENCIA
 
Sr. D. José Luis Gisbert Valls        
PRESIDENTE DE LA INSTITUCION FERIAL ALICANTINA.
 
Sra. Dª Mª Dolores Guillamón
PRESIDENTA  DE LA CÁMARA OFICIAL DE COMERCIO,
INDUSTRIA Y NAVEGACIÓN DE CASTELLÓN
 
 
 
Sr. D. Juan Bautista Riera Sánchez
PRESIDENTE DE LA CÁMARA OFICIAL DE COMERCIO,
INDUSTRIA Y NAVEGACIÓN DE ALICANTE
 
Sra. Dª Julia Company Sanús       
DIRECTORA GENERAL IVACE
 
Sr. D. Salvador Navarro Pradas    
PRESIDENTE CEV
 
Sr. D. Carlos Requena Vitales
PRESIDENTE DEL COLEGIO PROF. DE  AGENTES COMERCIALES

MEMBERS APPOINTED BY THE MINISTRY FOR SUSTAINABLE ECONOMY, PRODUCTION INDUSTRIES, TRADE AND EMPLOYMENT

D. Natxo Costa Pina
SUBSECRETARIO DE LA CONSELLERIA DE ECONOMIA SOSTENIBLE, SECTORES PRODUCTIVOS, COMERCIO Y TRABAJO
 
Dª Rebeca Mariola Torró Soler  
SECRETARIA AUTONÓMICA DE ECONOMÍA SOSTENIBLE , SECTORES PRODUCTIVOS, COMERCIO Y CONSUMO
 
Dª Cristina Moreno Fernández
SUBSECRETARIA DE LA CONSELLERIA DE HACIENDAY MODELO ECONÓMICO
 
Dª  Mª Dolores Parra Robles
DIRECTORA GENERAL DE INTERNACIONALIZACIÓN
 
Dª Teresa García Muñoz
DIRECTORA GENERAL DE EMPRENDIMIENTO Y COOPERATIVISMO
 
D. Juan Salvador Pérez Ballester
DIRECTOR GENERAL DE MODELO ECONÓMICO, FINANCIACIÓN Y POLÍTICA FINANCIERA

MEMBERS APPOINTED BY THE CHAIRMAN OF THE BOARD:

D. José Mª Company Lluch (outgoing in October 2020)
D. Juan Gallur Marí
CAIXA POPULAR

Francesc Ferrer Escrivá
UNIÓN GREMIAL

D. Rafael Torres
ASOCIACIÓN DE COMERCIANTES DEL CENTRO HISTÓRICO

D. Emili Villaescusa Blanca
PRESIDENTE DE LA CONFEDERACIÓN DE COOPERATIVAS DE LA C.V.

Dª Teresa Puchades Olmos
AVANZA URBANA

Dª Marian Bonías
GRUPO MAYA  - ARVET

MEMBERS APPOINTED BY THE VALENCIA OFFICIAL CHAMBER OF COMMERCE, INDUUSTRY, SERVICES ANAD SHIPPING:

D. Vicente Folgado Tárrega
TABLEROS FOLGADO, S.A.
                
D. José Bernardo Noblejas Pérez
ORTOPRONO, S.L.
 
D. Vicente Lafuente Martínez
FEMEVAL
 
D. Juan Manuel Real Teruel
MATERIALES REAL, S.L.
 
D. Manuel García Portillo
TECNIDEX                              
 
D. Eduardo Aznar Mengual
AZNAR TEXTILES, S.L.U.

MEMBERS APPOINTED BY THE CHAIRMAN OF THE BOARD AS PROPOSED BY THE EXECUTIVE COMMITTEE:

Sr. D. Armando Ibáñez Guaita (outgoing, October 2020) – Not replaced


ASCER

D. Oscar Calabuig Sanchis
PRESIDENTE IBERFLORA

D. Manuel Rubert Andrés (outgoing, October 2020) – Not replaced


PRESIDENTE CEVISAMA

D. Juan Puchades
GREMI D´ HOTELS DE VALÈNCIA

Dª Marisa Gallén Jaime

Dª Mª Eugenia García Martín
FIMI

FERIA VALENCIA DIRECTOR GENERAL

D. Enrique Soto Ripoll

FERIA VALENCIA GENERAL SECRETARY

D. Luis Martí Bordera

Executive committee

Feria Valencia Executive Committee

VICECHAIRMAN 1º

Dª  Mª Pilar Bernabé García

VICECHAIRMAN 2º

D. Salvador Navarro Pradas

TREASURER

D. Miguel Angel Fernández Torán 

(outgoing October 2020)

ACCOUNTANT

D. Emili Villaescusa Blanca

EX-OFFICIO MEMBER

Dª Rosana Segui Sanmateu
DIRECTORA GENERAL DE COMERCIO, ARTESANÍA Y CONSUMO

MEMBERS REPRESENTING THE CONSELLERÍA DE ECONOMIA SOSTENIBLE, SECTORES PRODUCTIVOS, COMERCIO Y TRABAJO (MINISTRY FOR SUSTAINABLE ECONOMY, PRODUCTION INDUSTRIES, TRADE AND EMPLOYMENT)

Dª  Mª José Mira Veintimilla
SECRETARIA AUTONOMICA DE MODELO ECONÓMICO Y FINANCIACIÓN
 
D. Natxo Costa Pina
SUBSECRETARIO DE LA CONSELLERIA DE ECONOMIA SOSTENIBLE, SECTORES PRODUCTIVOS, COMERCIO Y TRABAJO

MEMBERS REPRESENTING THE EXCMO. AYUNTAMIENTO DE VALENCIA (VALENCIA CITY COUNCIL)

Dª  Mª Pilar Bernabé García
DELEGADA D´EMPRENEDORIA I INNOVACIÓ ECONÓMICA
 
D. Carlos Galiana Llorens
DELEGAT DE COMERÇ

MEMBERS REPRESENTING THE VALENCIA CHAMBER OF COMMERCE, INDUSTRY, SERVICES AND SHIPPING

D. Vicente Folgado Tárrega
TABLEROS FOLGADO
 
D. José Vicente Morata
PRESIDENTE CAMARA DE COMERCIO

MEMBERS REPRESENTING THE EXCMO. AYUNTAMIENTO DE VALENCIA (VALENCIA CITY COUNCIL

D. Salvador Navarro Pradas 
LABORALIA
 
D. Manuel Rubert  Andrés  (sale octubre 2020)
PRESIDENTE CEVISAMA.

DIRECTOR GENERAL, FERIA VALENCIA

D. Enrique Soto Ripoll

GENERAL SECRETARY, FERIA VALENCIA

D. Luis Martí Bordera

Greetings from the mayor
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Saluda del Alcalde

Whilst this last exercise was definitely unusual, Feria Valencia demonstrated its strength as an institution at the service of its community. The pandemic, which has changed the rules of the game to an unprecedented degree, hit the exhibition and conference business hard all over the world. It certainly did in Valencia. It is also true, however, that despite the challenging times we all lived through over the last exercise, Feria Valencia managed to maintain a level of activity that was more than reasonable given the circumstances.

This digital annual report gives due account of all of this activity, but I would like to highlight the non-traditional use of Feria Valencia’s facilities by the authorities during 2020.

On the one hand, the venue made15,000 square metres of storage space available for storing the “fallas” figures that we had to remove from the streets of Valencia after the state of emergency was declared and the festivities were cancelled. Having access to facilities like those at Feria Valencia meant that what could have become a major logistical problem for the city was in fact dealt with successfully.

The venue also played a very significant role when it became a warehouse for the Generalitat to store COVID protection products. This was a need that had to be addressed urgently and Feria Valencia provided a further 20,000 square metres of space for storage.

Feria Valencia did all of the above whilst continuing to attend to the needs, more pressing than ever, of its customers: almost thirty fairs and events held in 2020 support this affirmation.

For all these reasons it is only fair to acknowledge yet again that Feria Valencia, our Feria, has a key part to play in the present and future of the Valencian economy and the city of Valencia.

Management report

It is no coincidence that this is the first time in the history of Feria Valencia that this report, on activity undertaken in 2020, is being delivered solely electronically. This may be a small step, but it is an inevitable one. Following a year in which the COVID 19 pandemic has brought about radical changes, including digitalization, which has gone from being a project to a necessity, we thought that this was the right time to take that step

2020 was also a year in which Feria Valencia once again demonstrated its huge ability to adapt to its customers’ needs. A year in which the whole of society’s priorities, along with those of all businesses, changed unequivocally.
The biggest change that came about during the year was, without doubt, the need to guarantee safety in the face of COVID. Feria Valencia developed a protocol of its own, in record time, that meant that in July it was the first venue in Spain to hold events – two – open to the public. Thanks to the protocol, Feria Valencia established itself as the city’s safe place for any general event, to the extent that, from then on, the exhibition centre became a regular venue for academic exams and public sector examinations.

In a year during which mobility was very severely limited both internationally and within Spain, companies were looking for new ways to promote their products. To help our clients, Feria Valencia stepped up to the plate on that front too, creating virtual platforms that put our exhibitors’ products in front of potential buyers all over the planet.
Whilst working on those changes, Feria Valencia staged a total of 28 exhibitions and events across 2020, consisting of 15 of our own fairs and 13 external events. These activity-based figures must be analyzed and valued in a context of total paralysis of the fair activity

As far as its balance sheet is concerned, Feria Valencia returned a positive ebitda of almost 200,000 euros. The positive result in a year dominated by the pandemic was made possible by significantly reducing spending, which in turn helped buffer the steep drop in revenue caused by the pandemic, which caused exhibitions all over the world to be cancelled.
With fairs and exhibitions unable to take place, revenue dropped by 45.4% compared with the previous year, to 12.7 million euros, whilst expenditure shrunk by 40.6%, to 12.5 million euros. The most significant savings were in expenditure related to running fairs – 50% – and staff costs, which reduced by 29% thanks to the ERTEs (Expediente de Regulación Temporal de Empleo – Labour Force Adjustment Plan) introduced by central government on account of the pandemic.

2020 was a very challenging year that we managed to overcome thanks to the hard work and dedication of the entire Feria Valencia team, who throughout the year displayed their great capacity to adapt, as well as their commitment to customer service.
I would also like to highlight the support we received from the Generalitat (the Regional Government), from Valencia City Hall and from the business community, who over the year demonstrated their conviction that Feria Valencia remains a key part of the Valencia region’s manufacturing sector.

As a result of their support, a significant milestone in the transformation of Feria Valencia was reached in December 2020. The Board of Bondholders gave its consent to the substitution of the Generalitat Valenciana as the issuer the bonds issued originally by Feria Valencia to finance part of the modernisation and extension of the venue. On the one hand the move completed the process begun a few years previously by means of Decree law 7/2017 of the Consell, by which the Generalitat Valenciana took over Feria Valencia’s debt associated with the extension project. At the same time, it facilitated the next step in the restructuring of Feria Valencia: transforming into a new entity that would enable it to pursue its activities in line with present and future trends in the exhibition and congress industry.
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Executive Summary

In 2020, Feria Valencia staged a total of 28 fairs and events, attended by 238,014 visitors.

More specifically, these comprised 15 of Feria Valencia’s own fairs and 13 events hosted by Feria Valencia but organised by external entities. These are modest figures that no doubt need to be analysed and assessed in the context of a pandemic that brought the exhibition and congress sector to a standstill right across the world.

That feria Valencia was able to deliver the activity it did after the state of emergency was declared was due to the venue devising an extensive COVID safety protocol that made the venue a safe space in the face of the pandemic.

Feria Valencia was thus able to stage 15 of its own fairs during this last exercise. They were face-to-face up until the state of emergency was declared, and thereafter a combination of face-to-face and virtual.

1,768 exhibitors took part in these 15 fairs, including 262 foreign companies. Between them all, they presented the latest products from 1,973 brands, with 415 of the brands being from other countries. 

As for visitors and bearing in mind that in this instance the virtual visitors to the online events are also part of the count, Feria Valencia welcomed a total of 228,826 visitors, 22,442 of whom were from outside Spain.

With regard to the external events business, it should be noted that this, too, suffered enormously from the impact of COVID. Even so, significant effort resulted in 13 of these events being held, with a total of 9,188 people taking part in them.

In the context of such a challenging year, feria Valencia produced ebitda of 1.2 million euros, all thanks to a drastic reduction of expenditure that offset the sharp fall in revenue caused by the pandemic.

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EBITDA 2020

Own fairs

In the first year of the COVID 19 pandemic, Feria Valencia developed a protocol of its own to make the venue a safe space. In addition, and because the pandemic made it impossible to stage any fairs for much of the year, the venue also set up a series of digital platforms designed to be of use to its customers.

Nonetheless, and in spite of all the challenges, Feria Valencia managed to stage 15 of its own fairs during this last exercise. The events were face-to-face events up until the state of emergency was declared, but from that moment onwards became a combination of face-to-face (once this was allowed again) and digital.
These 15 fairs brought together a total of 1,768 exhibitors, 262 of which came from outside Spain. Between them, they showcased the latest products from 1,973 brands, 415 of which were from other countries

As to visitors, bearing in mind that the tally this time has to include virtual visitors to online events, Feria Valencia registered a total of 28,826 visitors, including 22,442 foreign visitors.
In the most unusual year of the millennium so far, Feria Valencia started its programme of events with eight face-to-face fairs, held before the state of emergency was declared in March and all fairs and exhibitions in Spain were cancelled, just as they were in the rest of the world.

When the data relating to the pandemic improved and business was allowed to resume, Feria Valencia staged two fairs. One was entirely face-to-face, the Feria Vehículo Selección Ocasión (Select Used Vehicle Fair), whilst the other, Día Mágico by FIMI, combined a physical exhibition area and virtual catwalk shows.
After the summer and with the support of its clients in every instance, Feria Valencia staged five more fairs. Four of these were digital and one, Mediterránea Gastrónoma, was again a combination of face-to-face and live streamings, this time of cooking workshops

Throughout 2020, Feria Valencia again strove hard to provide the best service to its customers, both exhibitors and visitors, with the aim of being the platform of choice for businesses seeking to market their products and develop internationally. By adapting its services to the different situations that arose across a year in which the pandemic dictated how life was lived all over the planet.
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Feria Valencia launched its exhibition calendar for the year with a very special event that saw two specific fairs dedicated to children’s fashion (FIMI) and infant care (Babykids) held together in Valencia for the first time. With trade association Asepri as its strategic partner, this first joint edition boosted the synergies that exist between the two sectors, which target many of the same professionals, and brought together the offering of 270 exhibitors. The two events were visited by 6,096 professionals, with a significant number of foreign buyers attending from 12 different countries.

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https://fimi.es/es/

https://www.babykidspain.com/

 

Feria Valencia launched its exhibition calendar for the year with a very special event that saw two specific fairs dedicated to children’s fashion (FIMI) and infant care (Babykids) held together in Valencia for the first time. With trade association Asepri as its strategic partner, this first joint edition boosted the synergies that exist between the two sectors, which target many of the same professionals, and brought together the offering of 270 exhibitors. The two events were visited by 6,096 professionals, with a significant number of foreign buyers attending from 12 different countries.

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https://fimi.es/es/

https://www.babykidspain.com/

 

The 38th edition of the international fair for the ceramic tile and bathroom furnishings sector took place amid increasingly grave concerns about the spread of the pandemic from Asia. The situation had no direct impact on Cevisama, however, which achieved the most international profile yet. Of the 92,601 professionals who registered to visit Cevisama 2020, 21,364 were international visitors, hailing from 156 countries. The figure is 5.86% higher than the figure for 2019 and has never been reached before in the history of this fair. As to exhibitors, 761 companies took part in an edition of Cevisama geared to the new challenges and that has modernized its digital platforms.

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https://cevisama.feriavalencia.com/

 

 

The trade event for the beauty and hairdressing industry celebrated its tenth anniversary in style with an edition that featured a number of special events for the professionals attending, such as the Beauty Congress staged by AEVA, the Valencia Association of Beauticians, and the Guinness Book of Records Attempt for the highest number of people cutting hair at the same time, with nearly two thousand people joining in and donations going entirely to the ADACAM association. Beauty Valencia hosted 77 exhibitors and registered 10,074 visitors, all trade.

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https://www.beautyvalencia.es/

 

At the beginning of March, the Benimàmet venue hosted the Salón del Cómic de València, which drew a massive audience. Open to the public, the event was organised entirely by Feria Valencia for the first time and delivered spectacular results: 25,045 enthusiasts of the world of comics flocked in over three action-packed days . The most outstanding attractions were themed exhibitions, the presence of 179 exhibitors (including leading publishers from the world of comics and illustration) and more than 120 Spanish and international authors.  Stars of the cinema and television brought their own brilliance to the Salón del Cómic de València, including North American Jack Quaid and Jaime Lorente, star of ‘La Casa de Papel’ (House of Paper).

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https://www.saloncomicvalencia.com/

valencia.com/

Feria Bebé es un salón dirigido a las familias en el que se dan cita las principales marcas del sector del bebé, de la infancia y de la futura y reciente mamá. Se trata de un certamen abierto a las familias con una amplia gama de actividades y de servicios como conferencias, taller de masaje infantil, área de cambio de pañal, rincón de lactancia, restaurante del bebé, pista de gateo, hinchables, entre otros. En su última edición en Feria Valencia acogió la oferta de 54 expositores y la asistencia de 3.259 visitantes.

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https://www.feriabebe.com/

On 3rd and 4th March, the Events Centre at Feria Valencia hosted what would be the last event to be held at the venue before the pandemic broke out in Spain just a few days afterwards. Unconnected with the pandemic, the 2020 edition of Forinvest ratified the event’s position as a leading networking forum in the field of finance, investment and insurance in Spain. Featuring 87 direct exhibitors and more than a hundred lectures and round tables, Forinvest 2020 brought 6,039 industry professionals together. The main themes addressed by the lectures were the environmental revolution, Brexit and Big Data, whilst the highlights of the two days were the Noche de las Finanzas (Finance Night) and the keynote speech by Ignacio Sánchez Galán, chairman and chief executive of Iberdrola. 

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https://forinvest.feriavalencia.com/

Madrid was the setting for the last official event organised by Feria Valencia before the pandemic. Nutraceuticals Europe – SUMMIT & EXPO 2020 is an international fair for the functional ingredients industry, ‘novel foods’ and end products and last year showcased the offering of 130 exhibitors.  837 specialists visited from both Spain and other countries. As added value, Nutraceuticals Europe – SUMMIT & EXPO 2020, included an extensive programme of scientific lectures centred on innovation and the future.

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https://www.nutraceuticalseurope.com/

With the pandemic having taken hold by then, URBE, Feria Valencia’s property show, was the first event to model the digital approach to staging exhibitions. It did so by holding a webinar that featured a presentation on a report on the profile of home buyers in the Comunitat Valenciana. Held entirely digitally and streamed via the event’s YouTube channel, the webinar opened with a presentation by Eduardo Serra, President of CoHispania, the consultancy that wrote the report. There followed a debate, moderated by Juan Valero, President of Urbe and Managing Director of Firmus Homes, with speakers including Teresa Puchades, general manager at Avanza Urbana and Ángel Fernandez Chico, director, East Region Real Estate at BBVA.

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https://urbe.feriavalencia.com/

In early July, Feria Valencia became the first of Spain’s major exhibition venues to hold a face-to-face exhibition open to the public. Following the general lockdown and the improvement in the epidemiological situation, Feria Valencia had put a strict anti-Covid Safety Protocol in place and launched it for this fair, which ran alongside ‘Día Mágico by FIMI’,  the occasion wear and communion fair. The result was a resounding success : with state aid for purchasing vehicles having just been introduced and exhibitors including 27 concessionaires and distributors, a total of 8,311 buyers flocked to the show and bought around a thousand nearly-new, used and 0-mileage vehicles.

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https://www.feriaautomovil.es/

Along with the used vehicle event, Feria Valencia also staged the eighth edition of the Communion and Occasion Wear fair, a trade-only show that was the first trade fair to be held in Spain and the first on the European circuit of specialist fashion fairs. A total of 28 companies exhibited and, with the regional travel restrictions having been lifted, the show welcomed 1,896 buyers from all over Spain. The event also organised a Virtual Catwalk Show by the labels taking part in the fair, with 2,000 professionals in different countries, including Argentina, Belgium, the Dominican Republic, Ireland, Italy, Mexico, Portugal and the United Kingdom registering to watch.

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https://fimi.es/es/ferias/public/ver?f=2

After the summer of 2020 and in the light of the worsening conditions surrounding the pandemic, Feria Valencia responded to the ‘green’ sector’s demands relating to the Iberflora fair and set up an innovative digital platform  . Titled Iberflora Digital Business 2020, it comprised the following:

  • An interactive catalogue of businesses, segmented by sectors, products and provenance.
  • A direct contact and appointment generator (no intermediaries involved).
  • A product ‘marketplace’, set out by categories and highlighting new products in each one to enable users to find what they were looking for quickly.
  • An online content platform, where users were able to see the core elements of the parallel events taking place at the face-to-face events and find out, via various digital media, about new products and services being offered by companies in the industry.

Iberflora Digital Business was able to put together a virtual catalogue of 287 exhibitors and registered a total of 3,014 professionals using the site.

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https://iberflora.feriavalencia.com/

Together with partner Canales Corporativos, Feria Valencia launched the DreamHack Valencia festival in October, one of the leading international sports and gaming events, which this time was 100% digital. An innovative online version of the festival, it offered a balance between entertainment, competitions and learning. The festival provided entertainment for more than four million spectators around the world and more than 500,000 in Spain, across more than 200 hours of broadcasts of games such as League of Legends, Counter-Strike, Fortnite and Rocket League.

As well as the gaming festival, Dreamhack also hosted the Jornadas Profesionales digitally – sessions for professionals organised by AVEPE and Feria Valencia with the support of the Generalitat Valenciana’s Conselleria de Economía Sostenible, Sectores Productivos, Comercio y Trabajo (Ministry for Sustainable Economy, Production Sectors, Trade and Employment). More than 2,500 people listened to the 15 presentations given at the congress, which featured more than 40 top-level speakers from Spain and the Comunidad Valenciana.

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https://dreamhack.es/

Together with partner Canales Corporativos, Feria Valencia launched the DreamHack Valencia festival in October, one of the leading international sports and gaming events, which this time was 100% digital. An innovative online version of the festival, it offered a balance between entertainment, competitions and learning. The festival provided entertainment for more than four million spectators around the world and more than 500,000 in Spain, across more than 200 hours of broadcasts of games such as League of Legends, Counter-Strike, Fortnite and Rocket League.

As well as the gaming festival, Dreamhack also hosted the Jornadas Profesionales digitally – sessions for professionals organised by AVEPE and Feria Valencia with the support of the Generalitat Valenciana’s Conselleria de Economía Sostenible, Sectores Productivos, Comercio y Trabajo (Ministry for Sustainable Economy, Production Sectors, Trade and Employment). More than 2,500 people listened to the 15 presentations given at the congress, which featured more than 40 top-level speakers from Spain and the Comunidad Valenciana.

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https://dreamhack.es/

Mediterránea Gastrónoma, the Mediterranean’s gastronomy event, held its most special edition yet in November as a hybrid format: a gastronomy congress centred on cooking, products and food and wine with a limited live audience, but all the content streamed. The congress was a tribute to the entire hospitality and agri-food production industry and speakers included  leading chefs  of the moment such as Quique Dacosta, Ricard Camarena, Susi Díaz, Begoña Rodrigo and Kiko Moya. The broadcasts on YouTube were followed by 7,920 professionals and lovers of haute cuisine. This was the last of its own events that Feria Valencia staged in 2020.

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https://www.mediterraneagastronoma.es/

Fairs and events of external organization

The events business globally suffered enormously in 2020 from the impact of the pandemic. The excellent progress that had been made in previous years, particularly in 2018 and 2019, came to an abrupt halt in this last exercise. Despite it being such an adverse situation for the industry, considerable effort resulted in 13 events taking place, in which a total of 9,188 people took part.

Managing such a high number of postponements, cancellations and, above all, the uncertainty, was extremely complicated. Throughout the year, Feria Valencia offered solutions to those of its clients that were forced to cancel their events because of the health crisis. And in fact, the majority of these cancellations were able to be converted to postponements.
Feria Valencia worked on two fronts in order to keep its activity going. Firstly, we adapted the venue, making it a safe space for our clients. As a result of implementing this particular plan, we were able to hold events for more than 3,000 people in total safety. The second plan involved providing advice to organisers regarding how to stage their events by implementing our COVID protection plan.

The effort involved in recruiting new events to be held at Feria Valencia, and in running events already under contract, the majority of which we had been forced to cancel, was re-directed to focus on digitalization and work that could be done remotely. Amongst other things, we contacted our entire portfolio of clients, arranged online tours of the venue for prospective clients and took part in virtual forums with one-to-one appointments. As a consequence, we received requests for information and costings from organisers that indicated that at no time did interest in holding events in Valencia, and specifically at feria Valencia, wane.
In parallel with all the commercial activity, we boosted communication and collaboration with trade associations, the specialist media, public bodies such as the València Convention Bureau and Turisme Comunitat Valenciana, and even with venues in Spain and worldwide that are direct competitors of ours.
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Economic report

In a year marked by the start of the pandemic, Feria Valencia’s revenue for 2020 was 12.8 million euros. The fairs planned to take place in January and February proceeded relatively normally and these included Cevisama, which is the most significant of the Institution’s calendar of events. A reduced number of face-to-face events were held over the rest of the year, along with small-scale virtual events. The revenue figure includes a 0.8-million-euro subsidy granted by the Conselleria de Economía Sostenible, Sectores Productivos, Comercio y Trabajo (Ministry for Sustainable Economy, Production Industries, Trade and Employment) within the Marco Temporal Comunitario (Regional Temporary Framework) relating to aid measures designed to support the economy in the context of the current presence of Covid-19.
Operating costs were 12.6 million euros, with variable expenses having been reduced as a result of events being cancelled and fixed costs being reduced after re-negotiating terms with suppliers and an Expediente de Regulación Temporal de Empleo (Labour Force Adjustment Plan) being applied from April 2020 onwards, which affected the entire staff, whose working day was cut by 50-100%. EBITDA, or earnings before repayments, rose to 0.2 million euros, whilst the Exercise delivered a negative result of -3.1 million euros. This result was impacted by the extraordinary expenditure generated as a consequence of the Generalitat Valenciana’s funding of the building expansion works begun in 2001 coming to an end.
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Income Statement

Balance Sheet 2020

In response to the COVID 19 pandemic, Feria Valencia developed an extensive protocol to ensure the exhibition venue would be as safe as possible under the circumstances. The protocol put in place a series of measures around prevention and exhaustive cleaning of the venue that included taking people’s temperature, providing hand-sanitising stations throughout the premises, doing away with hard copies of documents relating to work carried out in the venue, launching our on mobile app featuring full information regarding the event being visited, activating air renewal systems that meant that the entirety of the air in any given hall could be replaced in record time, and more besides.

All of these measures meant that Feria Valencia became the first venue in Spain to open its doors after the state of emergency had been declared. The doors opened in July, with two events being held, one public and one trade only. Both took place with full safety measures in place.

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Other Covid-19 uses

Feria Valencia, a home for the Fallas in 2020

Hundreds of fallas monuments were housed at Feria Valencia from the middle of March 2020 onwards, following the cancellation of the festivities on account of the COVID 19 health crisis.  

The exhibition venue made 15,000 square metres of its storage zone available to accommodate the fallas (effigies), ninots (statues) and scenes that were being kept in optimum condition waiting for the festivities to take place.

The move further bolstered Feria Valencia’s links with the city of Valencia, complementing both the work it does to promote the Comunitat Valenciana’s manufacturing sector and its international development, and the economic impact of its activity on the city of Valencia itself.

Storage of health materials for protecting against COVID

The health emergency triggered by COVID 19 led the Generalitat Valenciana (Valencia Government) to undertake the purchase of large quantities of materials to fight against the spread of the disease. One problem associated with these purchases was storing and managing stocks.

Feria Valencia demonstrated its value to society in the circumstances as it was able to accommodate these materials from the outset. It did so initially by using halls that are normally used for exhibitions, which in 2020 had virtually all been cancelled.

Later, however, when the Generalitat decided that Feria would be a stable storage facility, 20,000 square metres of areas normally used for storage were set aside for these materials.

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IVIE economic impact report

A growing economic impact

During the 2020 exercise the Instituto Valenciano de Investigaciones Económicas (Valencia Institute for Economic Research) presented a report to Feria Valencia’s governing body, which it had compiled and that measured the impact of Feria Valencia’s activity on the autonomous region’s economy. The research was based on figures for 2019.

The results showed a significant improvement on those for 2018. The IVIE therefore estimated that Feria Valencia’s activity accounted for 0.63% of the region’s GDP (660.5 million euros) and 0.66% of employment in the region (13,289 jobs). The contribution was greater than that of the previous year (0.58% of GDP and 0.63% of employment).

This edition of the report included one new feature compared to the previous edition in that it also looked at the impact of Feria Valencia’s activity on the public accounts as a result of the tax revenue it generates. The report, presented in 2020 and based on data for 2019, asserts that the fiscal impact of Feria Valencia’s activity was 273.2 million euros, made up of IVA (Spanish VAT), social security contributions, corporate tax and personal income tax.

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Download the IVIE economic impact report

In an exceptional year….

Feria Valencia would like to thank all its clients, exhibitors and visitors for being with us over this last year, for the fairs and events that have taken place with their help, and for keeping a relationship going that has been strengthened by such strange times.

It would also like to thank all its suppliers for their understanding of the challenges and for standing by us in what were very complex circumstances that only increased the support they have always shown for Feria Valencia.

We are grateful to the local and regional authorities too, and also to the business community, for supporting Feria Valencia and believing in it as a marketing and international development tool for Valencia’s manufacturing sector.

Last but not least, Feria Valencia would like to extend its gratitude to all the groups that, throughout this most complex of years, have been on the front line of the fight against COVID 19, and to society in general, for displaying maturity and composure in the face of the pandemic.

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