Annual report
2020
Governing bodies 2020
Board of Trustees
FERIA VALENCIA BOARD
Executive committee
Feria Valencia Executive Committee
Greetings from the mayor
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Saluda del Alcalde
Whilst this last exercise was definitely unusual, Feria Valencia demonstrated its strength as an institution at the service of its community. The pandemic, which has changed the rules of the game to an unprecedented degree, hit the exhibition and conference business hard all over the world. It certainly did in Valencia. It is also true, however, that despite the challenging times we all lived through over the last exercise, Feria Valencia managed to maintain a level of activity that was more than reasonable given the circumstances.
This digital annual report gives due account of all of this activity, but I would like to highlight the non-traditional use of Feria Valencia’s facilities by the authorities during 2020.
On the one hand, the venue made15,000 square metres of storage space available for storing the “fallas” figures that we had to remove from the streets of Valencia after the state of emergency was declared and the festivities were cancelled. Having access to facilities like those at Feria Valencia meant that what could have become a major logistical problem for the city was in fact dealt with successfully.
The venue also played a very significant role when it became a warehouse for the Generalitat to store COVID protection products. This was a need that had to be addressed urgently and Feria Valencia provided a further 20,000 square metres of space for storage.
Feria Valencia did all of the above whilst continuing to attend to the needs, more pressing than ever, of its customers: almost thirty fairs and events held in 2020 support this affirmation.
For all these reasons it is only fair to acknowledge yet again that Feria Valencia, our Feria, has a key part to play in the present and future of the Valencian economy and the city of Valencia.
Management report
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Executive Summary
In 2020, Feria Valencia staged a total of 28 fairs and events, attended by 238,014 visitors.
More specifically, these comprised 15 of Feria Valencia’s own fairs and 13 events hosted by Feria Valencia but organised by external entities. These are modest figures that no doubt need to be analysed and assessed in the context of a pandemic that brought the exhibition and congress sector to a standstill right across the world.
That feria Valencia was able to deliver the activity it did after the state of emergency was declared was due to the venue devising an extensive COVID safety protocol that made the venue a safe space in the face of the pandemic.
Feria Valencia was thus able to stage 15 of its own fairs during this last exercise. They were face-to-face up until the state of emergency was declared, and thereafter a combination of face-to-face and virtual.
1,768 exhibitors took part in these 15 fairs, including 262 foreign companies. Between them all, they presented the latest products from 1,973 brands, with 415 of the brands being from other countries.
As for visitors and bearing in mind that in this instance the virtual visitors to the online events are also part of the count, Feria Valencia welcomed a total of 228,826 visitors, 22,442 of whom were from outside Spain.
With regard to the external events business, it should be noted that this, too, suffered enormously from the impact of COVID. Even so, significant effort resulted in 13 of these events being held, with a total of 9,188 people taking part in them.
In the context of such a challenging year, feria Valencia produced ebitda of 1.2 million euros, all thanks to a drastic reduction of expenditure that offset the sharp fall in revenue caused by the pandemic.
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Own fairs
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FIMI / 25-26 january 2020
Feria Valencia launched its exhibition calendar for the year with a very special event that saw two specific fairs dedicated to children’s fashion (FIMI) and infant care (Babykids) held together in Valencia for the first time. With trade association Asepri as its strategic partner, this first joint edition boosted the synergies that exist between the two sectors, which target many of the same professionals, and brought together the offering of 270 exhibitors. The two events were visited by 6,096 professionals, with a significant number of foreign buyers attending from 12 different countries.
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BABYKIDS / 25-26 january2020
Feria Valencia launched its exhibition calendar for the year with a very special event that saw two specific fairs dedicated to children’s fashion (FIMI) and infant care (Babykids) held together in Valencia for the first time. With trade association Asepri as its strategic partner, this first joint edition boosted the synergies that exist between the two sectors, which target many of the same professionals, and brought together the offering of 270 exhibitors. The two events were visited by 6,096 professionals, with a significant number of foreign buyers attending from 12 different countries.
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CEVISAMA / 3-7 february 2020
The 38th edition of the international fair for the ceramic tile and bathroom furnishings sector took place amid increasingly grave concerns about the spread of the pandemic from Asia. The situation had no direct impact on Cevisama, however, which achieved the most international profile yet. Of the 92,601 professionals who registered to visit Cevisama 2020, 21,364 were international visitors, hailing from 156 countries. The figure is 5.86% higher than the figure for 2019 and has never been reached before in the history of this fair. As to exhibitors, 761 companies took part in an edition of Cevisama geared to the new challenges and that has modernized its digital platforms.
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https://cevisama.feriavalencia.com/
BEAUTY VALENCIA / 15-17 february
The trade event for the beauty and hairdressing industry celebrated its tenth anniversary in style with an edition that featured a number of special events for the professionals attending, such as the Beauty Congress staged by AEVA, the Valencia Association of Beauticians, and the Guinness Book of Records Attempt for the highest number of people cutting hair at the same time, with nearly two thousand people joining in and donations going entirely to the ADACAM association. Beauty Valencia hosted 77 exhibitors and registered 10,074 visitors, all trade.
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https://www.beautyvalencia.es/
SALÓN DEL CÓMIC / 28 february- 2 marzo
At the beginning of March, the Benimàmet venue hosted the Salón del Cómic de València, which drew a massive audience. Open to the public, the event was organised entirely by Feria Valencia for the first time and delivered spectacular results: 25,045 enthusiasts of the world of comics flocked in over three action-packed days . The most outstanding attractions were themed exhibitions, the presence of 179 exhibitors (including leading publishers from the world of comics and illustration) and more than 120 Spanish and international authors. Stars of the cinema and television brought their own brilliance to the Salón del Cómic de València, including North American Jack Quaid and Jaime Lorente, star of ‘La Casa de Papel’ (House of Paper).
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FERIA BEBÉ / 29 february- 1 march
Feria Bebé es un salón dirigido a las familias en el que se dan cita las principales marcas del sector del bebé, de la infancia y de la futura y reciente mamá. Se trata de un certamen abierto a las familias con una amplia gama de actividades y de servicios como conferencias, taller de masaje infantil, área de cambio de pañal, rincón de lactancia, restaurante del bebé, pista de gateo, hinchables, entre otros. En su última edición en Feria Valencia acogió la oferta de 54 expositores y la asistencia de 3.259 visitantes.
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FORINVEST / 3-4 march 2020
On 3rd and 4th March, the Events Centre at Feria Valencia hosted what would be the last event to be held at the venue before the pandemic broke out in Spain just a few days afterwards. Unconnected with the pandemic, the 2020 edition of Forinvest ratified the event’s position as a leading networking forum in the field of finance, investment and insurance in Spain. Featuring 87 direct exhibitors and more than a hundred lectures and round tables, Forinvest 2020 brought 6,039 industry professionals together. The main themes addressed by the lectures were the environmental revolution, Brexit and Big Data, whilst the highlights of the two days were the Noche de las Finanzas (Finance Night) and the keynote speech by Ignacio Sánchez Galán, chairman and chief executive of Iberdrola.
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NUTRACEUTICALS EUROPE / 4-5 march 2020
Madrid was the setting for the last official event organised by Feria Valencia before the pandemic. Nutraceuticals Europe – SUMMIT & EXPO 2020 is an international fair for the functional ingredients industry, ‘novel foods’ and end products and last year showcased the offering of 130 exhibitors. 837 specialists visited from both Spain and other countries. As added value, Nutraceuticals Europe – SUMMIT & EXPO 2020, included an extensive programme of scientific lectures centred on innovation and the future.
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WEBINAR URBE / 10 june2020
With the pandemic having taken hold by then, URBE, Feria Valencia’s property show, was the first event to model the digital approach to staging exhibitions. It did so by holding a webinar that featured a presentation on a report on the profile of home buyers in the Comunitat Valenciana. Held entirely digitally and streamed via the event’s YouTube channel, the webinar opened with a presentation by Eduardo Serra, President of CoHispania, the consultancy that wrote the report. There followed a debate, moderated by Juan Valero, President of Urbe and Managing Director of Firmus Homes, with speakers including Teresa Puchades, general manager at Avanza Urbana and Ángel Fernandez Chico, director, East Region Real Estate at BBVA.
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FERIA VEHÍCULO SELECCIÓN OCASIÓN / 10 - 12 july 2020
In early July, Feria Valencia became the first of Spain’s major exhibition venues to hold a face-to-face exhibition open to the public. Following the general lockdown and the improvement in the epidemiological situation, Feria Valencia had put a strict anti-Covid Safety Protocol in place and launched it for this fair, which ran alongside ‘Día Mágico by FIMI’, the occasion wear and communion fair. The result was a resounding success : with state aid for purchasing vehicles having just been introduced and exhibitors including 27 concessionaires and distributors, a total of 8,311 buyers flocked to the show and bought around a thousand nearly-new, used and 0-mileage vehicles.
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DIA MÁGICO BY FIMI / 10 - 12 july 2020
Along with the used vehicle event, Feria Valencia also staged the eighth edition of the Communion and Occasion Wear fair, a trade-only show that was the first trade fair to be held in Spain and the first on the European circuit of specialist fashion fairs. A total of 28 companies exhibited and, with the regional travel restrictions having been lifted, the show welcomed 1,896 buyers from all over Spain. The event also organised a Virtual Catwalk Show by the labels taking part in the fair, with 2,000 professionals in different countries, including Argentina, Belgium, the Dominican Republic, Ireland, Italy, Mexico, Portugal and the United Kingdom registering to watch.
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IBERFLORA DIGITAL BUSINESS / Octuber 2020 – January 2021
After the summer of 2020 and in the light of the worsening conditions surrounding the pandemic, Feria Valencia responded to the ‘green’ sector’s demands relating to the Iberflora fair and set up an innovative digital platform . Titled Iberflora Digital Business 2020, it comprised the following:
- An interactive catalogue of businesses, segmented by sectors, products and provenance.
- A direct contact and appointment generator (no intermediaries involved).
- A product ‘marketplace’, set out by categories and highlighting new products in each one to enable users to find what they were looking for quickly.
- An online content platform, where users were able to see the core elements of the parallel events taking place at the face-to-face events and find out, via various digital media, about new products and services being offered by companies in the industry.
Iberflora Digital Business was able to put together a virtual catalogue of 287 exhibitors and registered a total of 3,014 professionals using the site.
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DREAMHACK VALENCIA ONLINE / 12-31 octuber 2020
Together with partner Canales Corporativos, Feria Valencia launched the DreamHack Valencia festival in October, one of the leading international sports and gaming events, which this time was 100% digital. An innovative online version of the festival, it offered a balance between entertainment, competitions and learning. The festival provided entertainment for more than four million spectators around the world and more than 500,000 in Spain, across more than 200 hours of broadcasts of games such as League of Legends, Counter-Strike, Fortnite and Rocket League.
As well as the gaming festival, Dreamhack also hosted the Jornadas Profesionales digitally – sessions for professionals organised by AVEPE and Feria Valencia with the support of the Generalitat Valenciana’s Conselleria de Economía Sostenible, Sectores Productivos, Comercio y Trabajo (Ministry for Sustainable Economy, Production Sectors, Trade and Employment). More than 2,500 people listened to the 15 presentations given at the congress, which featured more than 40 top-level speakers from Spain and the Comunidad Valenciana.
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CONGRESO AVEP / 12 - 13 october 2020
Together with partner Canales Corporativos, Feria Valencia launched the DreamHack Valencia festival in October, one of the leading international sports and gaming events, which this time was 100% digital. An innovative online version of the festival, it offered a balance between entertainment, competitions and learning. The festival provided entertainment for more than four million spectators around the world and more than 500,000 in Spain, across more than 200 hours of broadcasts of games such as League of Legends, Counter-Strike, Fortnite and Rocket League.
As well as the gaming festival, Dreamhack also hosted the Jornadas Profesionales digitally – sessions for professionals organised by AVEPE and Feria Valencia with the support of the Generalitat Valenciana’s Conselleria de Economía Sostenible, Sectores Productivos, Comercio y Trabajo (Ministry for Sustainable Economy, Production Sectors, Trade and Employment). More than 2,500 people listened to the 15 presentations given at the congress, which featured more than 40 top-level speakers from Spain and the Comunidad Valenciana.
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CONGRESO MEDITERRÁNEA GASTRÓNOMA / 8 - 9 november 2020
Mediterránea Gastrónoma, the Mediterranean’s gastronomy event, held its most special edition yet in November as a hybrid format: a gastronomy congress centred on cooking, products and food and wine with a limited live audience, but all the content streamed. The congress was a tribute to the entire hospitality and agri-food production industry and speakers included leading chefs of the moment such as Quique Dacosta, Ricard Camarena, Susi Díaz, Begoña Rodrigo and Kiko Moya. The broadcasts on YouTube were followed by 7,920 professionals and lovers of haute cuisine. This was the last of its own events that Feria Valencia staged in 2020.
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Fairs and events of external organization
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- XING CONVENTION
- EVENTO SMART
- RODAJE COCHE
- CONGRESO LEAN-ENCAJA
- GALA FALLERA
- PRUEBAS ACCESO FGV
- EXÁMEN C1 JQCV ESCRITO
- COLORKER GRABACIÓN
- EXAMEN C1 JQCV ORAL
- REPORTAJE FOTOGRÁFICO HYUNDAI
- JORNADA SGS
- ECONOMÍA EN CIRCULAR OPEN WEEK ADV 2020
- DESFILE ON LINE ESPAIINDUMENTARIA
Economic report
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Income Statement
Balance Sheet 2020
In response to the COVID 19 pandemic, Feria Valencia developed an extensive protocol to ensure the exhibition venue would be as safe as possible under the circumstances. The protocol put in place a series of measures around prevention and exhaustive cleaning of the venue that included taking people’s temperature, providing hand-sanitising stations throughout the premises, doing away with hard copies of documents relating to work carried out in the venue, launching our on mobile app featuring full information regarding the event being visited, activating air renewal systems that meant that the entirety of the air in any given hall could be replaced in record time, and more besides.
All of these measures meant that Feria Valencia became the first venue in Spain to open its doors after the state of emergency had been declared. The doors opened in July, with two events being held, one public and one trade only. Both took place with full safety measures in place.
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Other Covid-19 uses
Feria Valencia, a home for the Fallas in 2020
Hundreds of fallas monuments were housed at Feria Valencia from the middle of March 2020 onwards, following the cancellation of the festivities on account of the COVID 19 health crisis.
The exhibition venue made 15,000 square metres of its storage zone available to accommodate the fallas (effigies), ninots (statues) and scenes that were being kept in optimum condition waiting for the festivities to take place.
The move further bolstered Feria Valencia’s links with the city of Valencia, complementing both the work it does to promote the Comunitat Valenciana’s manufacturing sector and its international development, and the economic impact of its activity on the city of Valencia itself.
Storage of health materials for protecting against COVID
The health emergency triggered by COVID 19 led the Generalitat Valenciana (Valencia Government) to undertake the purchase of large quantities of materials to fight against the spread of the disease. One problem associated with these purchases was storing and managing stocks.
Feria Valencia demonstrated its value to society in the circumstances as it was able to accommodate these materials from the outset. It did so initially by using halls that are normally used for exhibitions, which in 2020 had virtually all been cancelled.
Later, however, when the Generalitat decided that Feria would be a stable storage facility, 20,000 square metres of areas normally used for storage were set aside for these materials.
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IVIE economic impact report
A growing economic impact
During the 2020 exercise the Instituto Valenciano de Investigaciones Económicas (Valencia Institute for Economic Research) presented a report to Feria Valencia’s governing body, which it had compiled and that measured the impact of Feria Valencia’s activity on the autonomous region’s economy. The research was based on figures for 2019.
The results showed a significant improvement on those for 2018. The IVIE therefore estimated that Feria Valencia’s activity accounted for 0.63% of the region’s GDP (660.5 million euros) and 0.66% of employment in the region (13,289 jobs). The contribution was greater than that of the previous year (0.58% of GDP and 0.63% of employment).
This edition of the report included one new feature compared to the previous edition in that it also looked at the impact of Feria Valencia’s activity on the public accounts as a result of the tax revenue it generates. The report, presented in 2020 and based on data for 2019, asserts that the fiscal impact of Feria Valencia’s activity was 273.2 million euros, made up of IVA (Spanish VAT), social security contributions, corporate tax and personal income tax.
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Download the IVIE economic impact report
In an exceptional year….
Feria Valencia would like to thank all its clients, exhibitors and visitors for being with us over this last year, for the fairs and events that have taken place with their help, and for keeping a relationship going that has been strengthened by such strange times.
It would also like to thank all its suppliers for their understanding of the challenges and for standing by us in what were very complex circumstances that only increased the support they have always shown for Feria Valencia.
We are grateful to the local and regional authorities too, and also to the business community, for supporting Feria Valencia and believing in it as a marketing and international development tool for Valencia’s manufacturing sector.
Last but not least, Feria Valencia would like to extend its gratitude to all the groups that, throughout this most complex of years, have been on the front line of the fight against COVID 19, and to society in general, for displaying maturity and composure in the face of the pandemic.